The Difference is Experience
Matt Coffey was in the retail auto industry for 25 years. Starting out as a lot porter and ending up as General Sales Manager. He has experienced nearly every job in between, Matt knows what goes on “under the hood” and “behind the desk.” He knows how dealerships work. He knows the process of selling cars, and he understands what attracts customers. That kind of industry experience is what makes Matthew Coffey, Inc. the perfect choice for your next sales event, training needs or temporary management staffing.
The Difference is Planning
In a premium mail product, the difference is in careful, detailed planning. Years of car business experience has taught us to plan for every contingency. The way we write, package, process and execute each mailer is carefully planned out and tailored to your particular dealership.
We also know that dealerships operate on the month-to-month basis. When you plan a Matthew Coffey, Inc. event, our intense planning helps ensure an increase in your sales for that month.
The Difference is
Personalized Design
We don't do mailer templates where we simply insert your dealership name. Each piece is copyrighted with the Library of Congress. We don't do the next “hot gimmick.” We keep our process simple. Gimmicks are short lived. Our mail product is designed to be very attractive, not deceptive. We've found though years of testing that good-looking mail gets opened.
Every piece of mail is individually crafted to meet you needs and attract potential customers to your store. Each flyer tells a tailored story expressing urgent attendance while maintaining decorum and compliance. We use cunning hooks and watch for trends in the marketplace to get the highest return possible based on what customers want and expect.
The Difference is
Customized Mail Penetration
You might not be aware of it, but most direct mail companies simply purchase names within a certain distance from your dealership. Matthew Coffey Inc. makes the difference by carefully choosing a list developed from considering not only the driving distance, but major roadway routes and accessibility, among a dozen other criteria to ensure that mail will reach the best possible group of consumers with the highest likelihood of attending your sale.
We also take it a step further: we interview your managers to create an accurate profile and to pinpoint just who buys your cars. The result is less wasted money on unqualified lists reaching people who aren't likely to attend.
The Difference is Manpower
Most companies will sell you direct mail and tell you “good luck,” or possibly send you a greeter that knows absolutely nothing about car sales. Matthew Coffey, Inc. DOES NOT offer unrepresented mailers. We advertise EVENTS and then man them to make sure it works.
We supply knowledgeable and friendly sale coordinators who are seasoned professionals with extensive car management and sales experience. These are highly qualified professionals that will help to ensure that every potential sale is successfully turned into a done deal.
Our coordinators are hand-pinked for their ability to immediately gain the confidence of your sales and management staff. There are no egos here. We constantly prove ourselves by sticking to the basic rules of selling cars.
We try to make every buyer's experience pleasurable and exciting, for future returns and word-of-mouth advertising for you and your dealership. Our company representatives realize the importance of customer satisfaction to the dealer and to the manufacturer. We strive to treat your customers as if they were our own.
All events are one price, with no commissions or percentages collected and no hidden costs or charges. Our event packages are complete. Mail, gift premiums, sale coordinators, travel and lodging; everything is inclusive.
The Difference is Relationships
Our representatives develop very close relationships with our clients, and essentially become an integral part of the team. We constantly look for the perfect fit. Experience tells us chemistry is everything. Many dealers insist upon the same sale coordinator for every event.
At Matthew Coffey, Inc., the success of your sale is as important to us as it is to you because 90% of our business comes from repeat clients who have experienced the difference and trust in us to deliver time and again.
The Difference is Trustworthiness
Many mail companies run into problems. Their owners simply close their doors and re-open under a new name. Matt's father told him to name the company after himself. That way, he would never let anything tarnish his good name. Matt's integrity is the company's integrity.
From your very first contact with Matthew Coffey, Inc., you will notice a difference. You will see it in the personalized service and attention to detail, all the way though the event. With keen attention to compliance and customization, you will have faith in Matthew Coffey, Inc.
Each event gets better and better. We develop relationships with the common goal of constantly striving to improve each event and delivering more cars each sale. We are not mail people who concentrate on selling mail, we are car people who concentrate on selling cars.